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Ok here's a million-dollar question: Why is a high-authority website (Kicksta.co - DR72) not appearing on the search results if you do a search using the exact brand name?
According to the Google Keyword Planner, "kicksta" has a search volume of 246,000.
However, it seems Google is treating "kicksta" as a spelling mistake for "kickstarter", which probably makes sense until you realize that the Kicksta website is not even on Page 2, not on Page 5, not even on Page 10! Is this a Google algorithm flaw?
Again, let me emphasize that Kicksta is a well-established website that is ranking on Page 1 for numerous high search volume keywords but not for their branded keyword.
Posted : 16/12/2021 4:03 pm
Ok here's a million-dollar question: Why is a high-authority website (Kicksta.co - DR72) not appearing on the search results if you do a search using the exact brand name?According to the Google Keyword Planner, "kicksta" has a search volume of 246,000.However, it seems Google is treating "kicksta" as a spelling mistake for "kickstarter", which probably makes sense until you realize that the Kicksta website is not even on Page 2, not on Page 5, not even on Page 10! Is this a Google algorithm flaw?Again, let me emphasize that Kicksta is a well-established website that is ranking on Page 1 for numerous high search volume keywords but not for their branded keyword.
So first and foremost one thing that I see a lot of people not thinking about is the fact when searching for an "entity" they search like kicksta instead of Kicksta.
When searching for a business just like a person's name it should be capitalized. Non-caps trigger a spelling error but with a capital K, it's viewed as you are searching for a specific entity.
So as a result you get two separate results one showing you spelled something wrong and one showing you found the entity you were searching for.
Posted : 16/12/2021 4:04 pm