OpenAI opened “Businesses in ChatGPT” in beta on November 10, and you can now claim your business through the new Business Hub. I claimed one of my sites tonight and was in within a few minutes. Here’s the process, the spots where I got tripped up, and one catch: you can’t edit anything until you verify with a government-issued ID.
What you get
- A business profile you control, so you can correct the details ChatGPT shows
- Insights: how often ChatGPT mentions you and how many clicks go to your site
- The option to add product info / a product feed
Worth saying up front: OpenAI states that claiming doesn’t guarantee better placement. Think of it as Search Console for ChatGPT, not a ranking lever.
How to claim
- Sign in to ChatGPT and open Business Hub from the sidebar (or go to chatgpt.com/business-hub).
- Search for your business by name and pick the matching listing.
- Choose a verification method. Depending on the business you’ll see some of these: business phone, business email, website domain (DNS TXT record), or Shopify.
- Once the domain verified, I had access to Business Hub right away. The whole thing took a few minutes.
DNS verification tips (the part that tripped me up)
I used the website domain option. ChatGPT gives you a TXT record with a host like openai-business-claim.yourdomain.com and a value starting with openai-business-claim=
- Watch the host field. Most DNS panels add your domain automatically. On Bluehost I had to choose “Other Host” and enter only openai-business-claim. Pasting the full hostname creates the record in the wrong place.
- Use the copy button for the value. My first paste only had the part before the equals sign.
- The record expires. Mine was good for about 24 hours, so don’t start this and walk away.
- Give it 10-15 minutes, then click Verify domain. You can confirm the record is live with any TXT lookup tool first.
The catch: government ID
Claiming gets you in the door, but that’s about it. To make edits or upload products, Business Hub asks you to verify your identity with a government-issued ID. The Products page shows a “Complete verification to upload your products” banner with the Add products button greyed out until you do. So plan on the owner (or whoever’s ID is going on file) doing this step, which matters if you’re an agency claiming on behalf of clients.
A few notes
- It’s free, and you don’t need an Ads account or an Enterprise plan.
- Availability depends on business type and location. From what I’m reading, local businesses outside the US may not be able to claim yet.
- If an agency manages the listing, add them as a teammate inside Business Hub rather than forwarding your claim invite.
Has anyone done the ID verification yet? Curious how long it takes and what the insights look like once you’re fully verified.
