Nov 30 - Dec 8th 2021 Google Update

This update appears to be one that is focused on proximity and is a huge update compared to the last 5-6 years.  Also, from our testing, it seems that the spammy keyword stuff business names aren't working as well as they used to.  So leads us to believe they have lowered that as a ranking factor.  There is a ton of issues with Search Console and other Google properties so until the dust settles not all of the updates will be appearent.