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Topic starter
18/01/2022 10:58 pm
Optimizing product pages for search: Google has signaled that adding more content could confuse the search intent. For a product page, apparently, they expect to see very little content.
So if we're not using content to rank product pages, how can we rank them? Supporting content (articles) that link to them, interlinking, etc...what else?
Obviously, ecommerce is highly competitive, and in a saturated market (such as apparel, for instance), not every pair of chinos can be on page 1. So what are the factors we can control to get our clients' products on page 1?
