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New webmaster changed permalinks

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(@phillipg)
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Joined: 3 years ago
Posts: 33
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I recently had a client who’s new webmaster decided to change all of the url pathways without letting us know or adding redirects. There is a lot to unpack here, but my first observation is the most interesting:
Our top ranking pages have remained in their top positions for several weeks now, even though they go to a 404 not found.
I would never have imagined Google would keep pages ranked that go to a Page not found for more than a day or two, let alone for over a month and after multiple crawls of the website.

   
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Nate Olsen
(@nateolsen)
Reputable Member Admin
Joined: 5 years ago
Posts: 277
 

Because the links did not go away Google trusts them. The algorithm will trust historical data rather than today’s data.


   
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