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Topic starter
24/08/2021 4:46 pm
Google has guidelines about not having doorway pages - e.g.
"Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page"
I'm still seeing plenty of sites (often lead gen or trades-based) where each suburb landing page only having 1-2 paragraphs of locally relevant info and a map. Yet 1-2 paragraphs of similar/identical CTAs and trades info.
/location
/location/SuburbA
/location/SuburbB
...
/location/SuburbZ
/location/SuburbB
...
/location/SuburbZ
Often a spun-content site will even spin the suburbs or post codes based on a list and present 20+ different location pages.
-
If playing by Google's guidelines - how do SEO'd sites or multi suburb ones "get away with it" and still rank?
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Is this against the google guideline or is there something I'm missing here?
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If it is against the guidelines, what's a great play to capture surrounding suburbs (beyond GMBs)?
Thanks for your insight.
24/08/2021 4:48 pm
Google has guidelines about not having doorway pages - e.g."Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page"
I'm still seeing plenty of sites (often lead gen or trades-based) where each suburb landing page only having 1-2 paragraphs of locally relevant info and a map. Yet 1-2 paragraphs of similar/identical CTAs and trades info./location/location/SuburbA
/location/SuburbB
...
/location/SuburbZOften a spun-content site will even spin the suburbs or post codes based on a list and present 20+ different location pages.
“doorway pages” is a myth. Nothing wrong with targeting specific Geo and / or city+service. Test it and see for yourself though is what I would recommend. While some people choose to create pages with exact content just replacing headers, link such as /city-name/ I personally like creating each location page with unique content that provides benefit to those customers in that area.