Why business name in meta & title?

Posted by: @phillipg

Why everybody are putting brand name in all the meta titles ? Is it not better to put more keywords there instead?

A more established and popular brand would benefit more from CTR with its name in the title tag. It's not always about the keyword ranking for title tags but also CTR. It is always better to test to get a more practical measurement.

Actually this is a important task in On Page SEO to set up your title and meta tags etc. If your on page seo is good your business will promote.

It is not necessarily better to put brand names in meta titles; it depends on the goals of the website and the keywords that you are targeting. If your goal is to increase brand awareness, then including the brand name in the meta title may be beneficial . 

Yes! you are right, we can include keywords in meta tags, we should do that! but it varies sometimes based on your business goals and strategies. So make sure you it wisely.