Successful SEO Strategy Basics

1) Create content around all the things your customers search for.  Who are your customers and what are all the things they do to search for you online?  Use different tools like SEMrush, Ahrefs, Keyword tools, and more.  Create content around that especially all of their most important questions and search results.

2) Update your top content, the most important high-volume pages that convert the most.  You should be doing this every month.  Your secondary content every 3 months, and all the rest of your content is updated at a minimum of 1 time per year.  If you do this you will see exceptional growth.

3) You should have long-form content, images, and videos.  You need optimized images and optimized video.  List all the frequently asked questions and your best videos all link to other areas and silos on your website explaining more on the topic.

4) Check your click-through rate, you can use the search console.  If you see ones that have a high CTR compare them to the low CTR and see what the difference is and how you can get the low ones to perform.  Adding numbers to your titles has been proven to help increase CTR, however, it does have to make sense!  Like the top 3 plumbing techniques and why.  As an example.

5) You need to implement Schema and use the markups to help show different features in search which will increase your CTR.

6) Using an SSL an HTTPS website is a ranking factor.

7) Create a linking strategy, you should be picking several strategies that are really going to help with linking.  Whether that's journalist outreach, free guest posts, content, awards, or whatever strategy you have chosen to obtain more links.

8) Social shares and continue growing your social communities.  When you get social shares your site will index quicker and more engagement will increase your rankings.

9) Increase brand searches.  Companies that have more branded searches will increase your rankings.  Press release, paid media, paid search ads, get more brand recognition.

10) BERT & EAT, Bert is a new framework and is very important.  It looks at certain metrics and the intent of the user.  Check out the actual intent of the user before you even make a webpage.  EAT, is critical because when you have that correct you are going to rank better.  Having an author page, authority, and other factors that prove you are an authority such as press releases.  Source your facts and figures, case studies, and more!

11) Go crazy on video, lots of videos are showing up on the search.  It's very fast people want to watch vs reading.  Use it on top terms and pages.

12) International SEO, certain areas are more competitive some aren't as competitive but know your market so you can expand and show up in different markets as long as you can do business in those areas.