The GEO Grid by BrightLocal, also known as the Local Search Grid, is a tool designed to help businesses and marketers track their local search rankings across a geographic area. This tool provides a visual representation of how a business ranks for specific keywords in different locations within a defined area, allowing for a comprehensive understanding of local search performance.
Key Features of the Local Search Grid
- Geographical Ranking Visualization: The Local Search Grid displays rankings on a map using colored pins, creating a heatmap that shows how a business performs in local searches across different areas.
- Competitor Analysis: It allows users to benchmark their performance against up to 20 competitors, providing insights into factors contributing to rivals' rankings.
- Customizable Grid Sizes: Users can select from various grid sizes (3x3, 5x5, 7x7, 11x11, 15x15) to tailor the level of detail in their reports.
- Multiple Keywords Tracking: The tool supports tracking multiple keywords per location, which is crucial for businesses targeting diverse search terms.
- White-label Reporting: Users can generate reports that are easy to understand and visually appealing, which can be customized for client presentations.
Benefits of Using the Local Search Grid
- Improved Local SEO Strategy: By understanding where a business ranks geographically, users can optimize their Google Business Profile and adjust categories to improve local search visibility.
- Time Efficiency: The tool automates the process of local rank tracking, saving users time compared to manually checking rankings from multiple locations.
- Enhanced Client Reporting: The visual nature of the reports helps in effectively communicating ranking changes and SEO efforts to clients and stakeholders.
How It Fits Into BrightLocal's Offerings
The Local Search Grid is part of BrightLocal's suite of local SEO tools, which include services for review monitoring, citation building, and on-page auditing. It complements other tools like the Local Rank Tracker by providing a more detailed and geographically nuanced view of local search performance.
In summary, BrightLocal's GEO Grid is a powerful tool for businesses looking to enhance their local SEO efforts by providing detailed insights into geographical search performance, competitor analysis, and customizable reporting options.
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